Download A User Guide to the Creative Mind by Dave Birss PDF

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By Dave Birss

Creativity is surrounded by way of such mystique. It appeared so magical to the traditional Greeks that they attributed the instant of concept to muses instead of humans. This ebook exposes creativity as a procedure. It exhibits that there are particular steps you must stick with earlier than you will be struck via that second of artistic genius. It exhibits you the way to get your brain into the ideal position to return up with principles. And it promises a few innovations that can assist you procedure difficulties in numerous methods.

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Additional resources for A User Guide to the Creative Mind

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SHOCK THE F**K OUT OF PEOPLE Up yours! I can’t be arsed writing anything here. Is there a visual you can use that will provoke a strong reaction? Or could you say something that would seriously offend your parents? If you’re advertising an amazingly powerful vacuum cleaner, you could use a close-up shot of a dustmite – they scare the shit out of me! If you’re advertising a rugged bike helmet, you could show the mashed up corpse of a cyclist with tyre tracks across his chest and not even a scratch on the helmet.

The first one is about how to get your mind in the right state for being creative. And the second section offers you a number of different creative approaches you can try out. I’ve collected a few of the techniques that I use personally to give my thinking a bit of a nudge. And I’ve added some examples of recent creative work to illustrate each technique. These aren’t exhaustive. And I’m sure many of you will have your own methods. (If you do, please drop me an email to tell me about them. ) I don’t recommend you use these as a regular crutch.

Nowhere is this shown better than in the book ‘George Lois on his Creation of the Big Idea’. Each spread shows where George got his inspiration from and shows how that helped him create an ad. Or a magazine cover. It’s just like what Jim Jarmusch said: IT’S NOT WHERE YOU TAKE IT FROM, IT’S WHERE YOU TAKE IT TO. But you must remember to take it ‘to’ somewhere great. There are too many people who settle for ‘taking it from’. Those people are plagiarists. And you’re not like that. THE CREATIVE HABIT I believe that everyone has what it takes to be creative.

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