By Dave Birss
Creativity is surrounded by way of such mystique. It appeared so magical to the traditional Greeks that they attributed the instant of concept to muses instead of humans. This ebook exposes creativity as a procedure. It exhibits that there are particular steps you must stick with earlier than you will be struck via that second of artistic genius. It exhibits you the way to get your brain into the ideal position to return up with principles. And it promises a few innovations that can assist you procedure difficulties in numerous methods.
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The five parts of powerful considering offers useful, vigorous, and encouraging methods that you can develop into extra winning via higher pondering. the belief is straightforward: you could imagine much better via adopting particular techniques. very good humans aren't a different breed--they simply use their minds another way. through the use of the simple and thought-provoking concepts within the five components of potent pondering, you are going to frequently locate innovative ideas to tricky demanding situations, and you'll observe new methods of taking a look at your international and yourself--revealing formerly hidden opportunities.
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Whenever you're caught, want a new notion, or are looking to study and develop, The five parts of powerful considering will encourage and advisor you in your way.
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Additional resources for A User Guide to the Creative Mind
SHOCK THE F**K OUT OF PEOPLE Up yours! I can’t be arsed writing anything here. Is there a visual you can use that will provoke a strong reaction? Or could you say something that would seriously offend your parents? If you’re advertising an amazingly powerful vacuum cleaner, you could use a close-up shot of a dustmite – they scare the shit out of me! If you’re advertising a rugged bike helmet, you could show the mashed up corpse of a cyclist with tyre tracks across his chest and not even a scratch on the helmet.
The first one is about how to get your mind in the right state for being creative. And the second section offers you a number of different creative approaches you can try out. I’ve collected a few of the techniques that I use personally to give my thinking a bit of a nudge. And I’ve added some examples of recent creative work to illustrate each technique. These aren’t exhaustive. And I’m sure many of you will have your own methods. (If you do, please drop me an email to tell me about them. ) I don’t recommend you use these as a regular crutch.
Nowhere is this shown better than in the book ‘George Lois on his Creation of the Big Idea’. Each spread shows where George got his inspiration from and shows how that helped him create an ad. Or a magazine cover. It’s just like what Jim Jarmusch said: IT’S NOT WHERE YOU TAKE IT FROM, IT’S WHERE YOU TAKE IT TO. But you must remember to take it ‘to’ somewhere great. There are too many people who settle for ‘taking it from’. Those people are plagiarists. And you’re not like that. THE CREATIVE HABIT I believe that everyone has what it takes to be creative.